(Madison Heights, MI)—According to the American Cancer Society, an estimated 192,370 new cases of invasive breast cancer are expected to be diagnosed among U.S. women in 2009.

This October, Hungry Howie’s Pizza will join the fight against breast cancer: Throughout the month at all participating locations, all pizzas will be served in bright pink boxes emblazoned with breast cancer awareness ribbons instead of the original classic Howie yellow boxes the brand usually features. For every pizza purchased, Hungry Howie’s will make a donation to the National Breast Cancer Foundation, Inc.® According to Jeff Rinke, Hungry Howie’s vice president of marketing and product development, “We know many people are affected by this disease so we are proud to lend a helping hand and do everything we can to make a difference.”

Founded in 1973, Madison Heights, Michigan-based Hungry Howie’s Pizza is the originator of the Flavored Crust Pizza and one of the nation’s largest pizza franchises. With approximately 575 locations in 24 states, Hungry Howie’s is ranked in the top 100 of Entrepreneur magazine’s Franchise 500 in 2009. For more information, visit www.hungryhowies.com.