A failed Chuck E. Cheese store in Sioux City, Iowa, “won’t be just for little kids anymore,” says the general manager of a new concept, called Maude’s Pizza & Ice Cream Parlor, opening in its place this week.
As the Sioux City Journal reports, Maude’s will keep the kid-friendly Chuck E. spirit alive while skewing the entertainment towards an older clientele at night. The restaurant features retro arcade games from the 1980s and replaces Chuck E. Cheese animatronic characters with grown-up-sized inflatables, while serving up signature milkshakes made by assistant manager Jamie Shephard.
“This is kind of the key for Maude’s,” General Manager Jeremy Nicolls told the newspaper. “We’re not just an arcade place or an ice cream place or a pizza place. We’re all of the above and more.”
Daytime will be family time at Maude’s, while “Maude’s After Dark” is aimed at the kid still living in the hearts of the local adults, especially if they happen to be fans of local and domestic brews on tap and in the bottle. All of the games are set to “free play,” but a wristband will be required.
Nicolls said the owners wanted to model the new fast-casual pizzeria after an Ottumwa, Iowa pizza shop owned by a woman named Maude. “[They] grew up in the southeastern part of the state. When they were teenagers, their go-to place was Maude’s.”
“Maude’s daughter loved the concept of a slightly old-fashioned pizza parlor, and our owners wanted to pay tribute to the woman who meant a lot to them as teens,” he added.