Austin, Texas – Influential restaurateurs will mingle with leading suppliers to share their experiences and plans for the future at the 2010 Southwest Foodservice Expo June 27 – 29 at the George R. Brown Convention Center in Houston, Texas. As the largest foodservice show in the southwest, Expo, produced by the Texas Restaurant Association, brings the dynamic industry together under one roof to showcase the latest culinary trends, equipment, foods, products and services.

“Expo’s extensive offerings cover all segments of our industry,” said Richie Jackson, Texas Restaurant Association CEO. “The show is festive, exciting and extremely valuable for attendees and exhibitors alike. It is a time to learn what’s happening in the industry outside of your four walls and see what might benefit your business.”

Café 21 will highlight the beverage side of the business with a lounge-like atmosphere where you can sample the latest products and see how you can boost your bar profits.

The new DealCenter on the show floor is a private meeting space where exhibitors and attendees can connect to do business.

The Education Idea Center provides sessions on everything from marketing, operations and industry trends to culinary creations, restaurant design and construction.

Don’t miss celebrity chefs from Texas and around the country at the Culinary Showcase.

And of course hundreds of exhibitors will showcase their products and services, offering great deals available only at Expo.

In these tough economic times, it is critical that business owners keep on top of what’s happening in their industry so that they may take advantage of opportunities to stay competitive.  Expo makes it easy to keep your finger on the pulse of the foodservice industry

The Southwest Foodservice Expo is open to the trade only.  No one under the age of 16 is admitted.  Rolling carts, wheeled bags and luggage carts will not be allowed in the exhibit hall during show hours. Proof of business ID may be required.

For more information or to register, visit www.swfoodexpo.com.

Texas Restaurant Association

The Texas Restaurant Association was formed in 1937 to serve as the advocate in Texas and the indispensable resource for the foodservice industry. Today, as a leading business association, TRA represents the state’s $35 billion restaurant industry, which is comprised of 45,000 plus locations and a workforce of over one million employees. Along with the Texas Restaurant Association Education Foundation, the Association represents, educates and promotes the growing industry.  www.restaurantville.com