Edit ModuleShow Tags

Using Crazy News Headlines to Your Advantage

Create wacky and profitable promotions from the news.



Vinnie's Pizzeria

We're all exposed to hundreds of news stories everyday, whether through the TV, radio or social media. There are usually a couple crazy stories that stand out--and often stick around.

One great example as of late has been the Tide Pod Challenge. Somehow, teens got it in their heads that it would be "cool" to film themselves eating colorful (albeit poisonous) pods of laundry detergent.

Instead of just calling those kids crazy and walking away, one forward-thinking pizzeria operator in Brooklyn decided to take advantage of the fact that Tide Pods were all over the news and social media.

According to Fox43 News, and more than a dozen other news outlets (how's that for some free publicity?) Vinnie's Pizzeria created PIEd Pods, which are pizza rolls stuffed with cheese and pepperoni and then dyed to look like the (irresistible?) laundry detergent pods.

Next time you see something interesting, funny, or downright crazy in the news, think about how you can turn it into a pizza promotion. Just make sure to jump on it when it's still hot so you can use all of the same hashtags, etc., and catch the attention of local and national news.

Speaking of the news, the Super Bowl is coming up this weekend, and most pizzerias will want to use the game to promote specials, watch parties and more. However, a lawyer speaking to Small Business Trends says to avoid mentioning the actual name of the event and the teams at all costs. The teams are copyrighted and your business could be sued. Instead, refer to Sunday as "The Big Game" or something that won't get you in hot water with NFL officials.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

No Werewolves Guaranteed: Pizzeria Runs a Special Every Full Moon

Britt's Pizzeria & Pub offers a unique discount to draw customers.

Keeping the Charm: USA's Pizzerias Where Time Stands Still

Daily Meal lists 56 pizzerias that stand out in their classic, old-school ways.

Finalists Compete for $25,000 in National Pizza Contest Bake-Off

11 chef and culinary student contestants to showcase innovative recipes using real California cheese

Blaze Fast-Fire’d Pizza Changes the Game this Earth Day with Eco-Friendly Rollouts

Company Unveils Strawless Lids, Vegan Protein and Pesto made with Hydroponic Basil

Papa John's to Roll out Chicken & Waffles Pizza

Twitter poll reveals Papa John's next big daring pizza flavor.

Remembering the Notre Dame

Pictures and video of the U.S. Pizza Team in Paris 2008

Breaking Lent: Celebrate the Holiday with Traditional Italian Easter Pizza

Sofo Foods Hosts Signature Showcase in Toledo April 29

U.S. Pizza Team will host qualifying trials to be broadcast live on ESPN3.

Will FedEx Be the Next Big Player in Pizza Delivery?

Delivery leader partners with Pizza Hut and other companies to test the SameDay Bot in select markets.

Four-Pound Pizza Guarantees Baby Delivery

Skipolini's Prego Pizza famous for 38 years of helping induce labor
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags