Edit ModuleShow Tags

Consumer Trend Report Reveals Favorite Pizza Styles

Discover America's favorite crusts and styles, according to Technomic's survey of 1,600 pizza consumers.



All charts are courtesy of Technomic

You may not be shocked to learn that most Americans prefer New York-style pizza over Neapolitan pizza. But, what if statistics showed that Americans preferred almost every style of pizza over Neapolitan? 

It almost doesn't seem possible when there are so many Neapolitan-style pizzerias open each year--and enjoy a successful run.

However, a new report out from Technomic, the 2018 Pizza Occasion Consumer Trend Report reveals some interesting trends.

For one, Technomic's survey of 1,600 consumers, along with menu and industry data from its Ignite database, shows that there's a growing number of people who prefer thick crust (up from 12% in 2016 to 18% this year).

And, Detroit-style pizza has been gaining traction outside of the Midwest for the first time, with the highest demographic that prefers it (28%) actually hailing from the south.

As for Neapolitan-style pizza, 30% of pizza consumers in the Northeast prefer it, but only 19% in the West, and 22% overall, according to the report.

The report goes on to discuss crust thickness, and how younger consumers are more likely to prefer thicker crust (hence the rise in preference for Chicago, Detroit and Sicilian-Style), while older consumers tend to lean toward thinner, crispier crusts.

This crust thickness preference could eventually cause an issue for fast-casual pizza chains who cater to younger consumers.

If it's true that younger consumers are indeed moving toward thicker crusts, and the trend continues, they may begin to move away from fast-casual chains that only offer thin-crust pizzas. Something to think about if you're running a fast-casual pizzeria, or any pizzeria that's catering to young people.

To purchase the complete report from Technomic, click here.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Pizza Forum and Live-Bake Pizza Oven Demo to be Held in Philadelphia May 30

The event will be hosted by One Source Reps at their Culinary Center.

Pizzeria Aims to Change Online Pizza Delivery via WiFi-Enabled Mobile Kitchens

Wheelz Pizza has a goal to cut delivery time into just minutes.

CPK Adds a Vegetarian Twist to Its Original BBQ Chicken Pizza for Summertime

CPK unveils a new summertime menu featuring fan favorites.

5 Tips for Crafting Your Pizzeria's Video Marketing Strategy

Pizza is the most telegenic of foods, making video a powerful weapon in a pizzeria marketer's arsenal.

Little Caesars Announces an Impossible Pizza Made with Meatless Sausage

Little Caesars becomes the first national pizza chain to add a meat substitute.

Revel Introduces Point of Sale Solution Designed Specifically for Pizzeria Owners

Revel's tailored solution uses best practices gleaned from hundreds of pizzeria implementations.

660 Pizzas Made to Benefit Cancer Association

Spanish Initiative Raised Funds to Bring Joy to Children in Hospitals

Internet Commemorates the Man Who Spent Millions Worth of Bitcoin on Pizza

Nine years later, the Bitcoin Pizza Man is still famous.

Baking and Pastries Are On-Trend in Upcoming HostMilan Event

This year's event focuses on respect for tradition and new customer habits.

Pizzeria Waiter Returns $424,000 Check to Customer Who Didn’t Tip

Karma has a way of repaying, especially when a waiter is stiffed.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags