Anthony Picone and Gabriella Catania, the father-daughter duo behind Bella Sicily in Morrisville, Pennsylvania, have created a unique BOGO offer to support people in need—all with the backing of the town’s mayor, Gary Wallace.

Wallace even showed up recently at Bella Sicily to help promote the offer, called “Buy a Slice, Send a Slice.” The promotion benefits Morrisville’s Interfaith Food Alliance, which provides food, diapers and household products to people in need.

For one week in April, a customer can order a slice of pizza, and Bella Sicily will donate another slice to the Interfaith Food Alliance. For every eight slices that are purchased, Bella Sicily will set aside a voucher for a whole pizza, to be given to families facing economic challenges. Those families can then take the voucher to Bella Sicily for their free pie.

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The promotion will run from April 13 through April 20. And when the beneficiaries get back on their feet, they will likely remember Bella Sicily as the local pizza shop that took care of them when they were down on their luck.

The cost of living in the Morrisville area has skyrocketed since the pandemic, raising demand for Interfaith Food Alliance’s services, reports the Bucks County Courier Times. Wallace was named the town’s mayor in a special election last November. Ever since, he has been “trying to bring some positivity and light back to Morrisville,” he said.

Picone, meanwhile, is a veteran pizzeria operator who has also owned Anthony’s and Anthony’s IV in Morrisville as well as De’Anthony in Holland and Ponticelli’s in Levittown. Bella Sicily offers pizzas in both round and square shapes, including a Grandma Tomato Pizza (marinated tomatoes, Parmesan and basil) and a thick-crust Sicilian Tomato Pizza with the same toppings plus garlic.