Pizza Hut
Marketing

Pizza Hut Takeover of Sphere in Las Vegas Was Some Spectacle

The brand found the biggest possible way to promote its new $7 Deal Lover's Menu in Las Vegas right before the Thanksgiving holiday.

Sphere, the new $2.3 billion venue in Las Vegas that has made plenty of headlines for itself, was briefly turned into a Pie in the Sky right before Thanksgiving.

In celebration of the launch of its new $7 Deal Lover’s Menu, Pizza Hut purchased advertising on Sphere’s enormous exterior LED screen. Those driving through Las Vegas on what is considered the busiest travel day of the year—Tuesday, Nov. 21—could see the “mouthwatering dome of pizza” and could fulfill triggered cravings by simply scanning a QR code to redeem the $7 menu. The QR code also granted passersby a free medium pizza, or other “craveworthy item,” while supplies lasted.

“How do you remind the entire country you just launched a $7 Deal Lover’s Menu? You launch a giant Pie in the Sky in Las Vegas,” said Lindsay Morgan, chief marketing officer at Pizza Hut. “Knowing a lot of pizza lovers will be traveling across the country on the Tuesday before Thanksgiving, we wanted to turn our new $7 Deal Lover’s Menu into our biggest deal yet. We turned Sphere into a giant pizza as a fun way to remind fans about our new value menu that offers our iconic dishes for an affordable price without sacrificing quality.”

Related: ‘Girl Math’: Pizza Hut Launches ‘Basically Free’ $7 Deal Lover’s Menu

Pizza Hut launched the new $7 Deal Lover’s Menu to give pizza lovers the “dishes they love at a price point worthy of love, too.” The value menu features an assortment of 17 options, all for $7 each when ordering two or more, including the introduction of three new menu items: Roasted Garlic Cheese Sticks, Bacon Cheddar Cheese Sticks, and Chocolate Donut Bites. Other items on the Deal Lover’s Menu include: a medium one-topping pizza, Meat Lover’s Melt, Pepperoni Lover’s Melt, Chicken Bacon Parm Melt, Buffalo Chicken Melt, 8-piece Boneless Wings, double order of Breadsticks, Cheese Sticks, Chicken Alfredo Pasta, Italian Meats Pasta, Cheesy Alfredo Pasta, Veggie Pasta, Cinnabon Mini Rolls and a 4-pack of Pepsi.

The $7 Deal Lover’s Menu is available for dine-in, carryout, and delivery at participating Pizza Hut locations. Hut Rewards loyalty members can earn points for every dollar spent on food, any way they order—online, by phone or in-store—including when they order from the $7 Deal Lover’s menu.