Pizza Hut is launching a brand-new $7 Deal Lover’s Menu featuring multiple Pizza Hut favorites including pizza, pastas, Pizza Hut Melts, breadsticks, desserts and more.
Diners can now treat themselves to two or more items for $7 each, seven days a week.
Ad campaigns for the new menu are capitalizing on a new “Girl Math” trend that’s been circulating on TikTok—“Girl Math,” it’s said, is using baseless logic to rationalize spending. In this case, using “Girl Math,” Pizza Hut suggests that $7 menu items mean things are “basically free.”
“Girl Math has been taking over social feeds with a comical twist on what we find to be a ‘good deal’ and how we justify some treats we want for ourselves, which is so fitting for our new $7 Deal Lover’s Menu, so it felt like the right time to get in on the joke for the menu launch,” said Lindsay Morgan, chief marketing officer at Pizza Hut. “Girl Math trend aside, Pizza Hut believes that you shouldn’t have to choose between a great taste and a good value, and our new $7 Deal Lovers is exactly that.”
The $7 Deal Lover’s Menu features an assortment of 17 menu options all for $7 each when ordering two or more. The launch also includes the introduction of three new menu items: Roasted Garlic Cheese Sticks, Bacon Cheddar Cheese Sticks and Chocolate Donut Bites.
Other items on the Deal Lover’s Menu include: a medium one-topping pizza, Meat Lover’s Melt, Pepperoni Lover’s Melt, Chicken Bacon Parm Melt, Buffalo Chicken Melt, 8-Piece Boneless Wings, a double order of breadsticks, Cheese Sticks, Chicken Alfredo Pasta, Italian Meats Pasta, Cheesy Alfredo Pasta, Veggie Pasta, Cinnabon Mini Rolls and a Pepsi-Cola 4-Pack.
The $7 Deal Lover’s Menu became available for dine-in, carryout and delivery on October 27 at participating Pizza Hut locations. Hut Rewards loyalty members can earn points for every dollar spent on food, any way they order—online, by phone or in-store—including when they order from the $7 Deal Lover’s menu.