After Successful Testing, Marco’s Rolls out Product in Three States
TOLEDO, OHIO – Nov. 19, 2008 – Marco’s Pizza (Marco’s Franchising, LLC) will introduce Deep Pan Pizza in select Indiana, Michigan and Wisconsin markets on Dec. 1, following successful store testing.
“Marco’s experimented with the Deep Pan Pizza recipe for some time,” said Marco’s CEO Jack Butorac. “We created an exciting new product the Marco’s way, with the fresh ingredients our customers expect.”
“We tested Deep Pan in several stores and it received rave reviews, so the pressure has been on to roll it out more broadly. Marco’s will introduce the product in three states, and we’re hopeful that a strong reception will lead us to expand its geographic availability. I’m glad the Marco’s Pizza team can begin delivering Deep Pan to customers this holiday season,” added Butorac.
Like all Marco’s pizzas, Deep Pan is made with fresh dough prepared daily in stores and features Marco’s proprietary blend of three fresh cheeses (never frozen) and a secret sauce recipe. Deep Pan Pizza can be combined with any of Marco’s toppings, with Pepperoni the favorite among customers so far.
Despite the challenging economic and financial landscape, high product quality and the successful introduction of new menu items such as Deep Pan Pizza have helped Marco’s achieve same-store sales growth for nine consecutive quarters. The company’s same-store sales were up by more than 4 percent system-wide through the third quarter, and by more than 6 percent among company-managed stores.
For information on specific Marco’s locations and Deep Pan Pizza availability, please visit: www.marcos.com and use the “store locator” tool.
About Marco’s Franchising, LLC (www.marcos.com)
Marco’s Pizza (Marco’s Franchising, LLC), headquartered in Toledo, Ohio, is one of Pizza Marketing Quarterly’s Top 25 Pizza Chains. Founded in 1978 by Pasquale “Pat” Giammarco, Marco’s Pizza is committed to making Ah!thentic Italian pizza with fresh ingredients. Over the past 30 years, the franchise has grown from its roots as a beloved Ohio brand to operate more than 170 stores in 14 states.
