Picture this: after completing a grueling race, pushing past all obstacles and winning, you step to the podium to accept your medal —and the prize money that goes with it. But, instead of heading to the bank to deposit the check, you casually toss it into the trash on your way to the parking lot.

 Most Companies Do Not Use the Data They Capture

That may seem a little far-fetched, but if you are not leveraging the data from your pizza POS technology, you are throwing away profits. If it’s any comfort, you’re not alone, because as much as 73% of customer data goes unused.

Companies spend a lot of time and money gathering info, and then they are either too overwhelmed to use it, don’t understand it, or simply don’t have an actionable plan that builds on their investment. Data can be pure gold—provided that it’s used to drive sales. After all, what good is knowing your customers’ preferences if you never use it to boost sales?

The Power of Targeted Coupons

If this sounds daunting, you should know that using data to increase profits doesn’t have to be hard. Even a slight uptick in midweek sales can dramatically increase profits over time. But how do you lure in those hungry pizza fans? Coupons, of course.

Targeted coupons can create a powerful motivator for customers. Consider offering a coupon for a free 2-liter soda when someone buys two large pies during the week. This form of loyalty marketing is both cost-effective and proven to increase sales.

Of course, you must tailor offers to what customers want. You can combine coupons with digital check-ins, create combo deals and pizza-by-the-slice offers, or add limited-time items such as dessert pizzas.

Mining Point-of-Sale Pizza Data

A robust pizza POS system like Thrive Point-of-Sale is key because it allows you to customize coupons for regular customers. If, for example, Adam orders hot wings, you can send him an email with a coupon for a free item if he orders again within 10 days.

Offers should be relevant to his ordering preferences, like a free cheesy bread with wings or $2 off if he tries the garlic wings. Chances are, he will also like the related offerings, expanding his palate and your bottom line all at once. Bottom line: Using customer data for targeted coupons from Thrive can (pardon the pun) really deliver. Learn more at thrivepos.com.

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