The critics have spoken: The winner of PMQ’s inaugural My Pizza Video Contest—and a $1,000 cash prize—comes from Slice of the 80s in Westland, Michigan. Entertaining and informative, it’s a supercharged three minutes of fast edits, story-telling interviews about the 80s-themed pizzeria, and flashes of neon purple and green reminiscent of the 1960s-era “Batman” TV series. Bam!

The PMQ panel of judges had a blast watching it, too. They were impressed with how Ely and Matt incorporated the pizzeria’s 80s theme into the video script and shot list.  From the Slice lobby, bedecked with a dazzling array of 80s-era memorabilia, Matt details the story of his 8-year-old business. “Here (at Slice of the 80s), it’s more of a fun adventure,” Matt explains at the video’s opening. “We’re kind of a Hard Rock Café with a pizzeria theme.” But the video never bogs down in talking-head overload. Quick shots of inviting food, décor, colorfully wrapped delivery cars and busy staff keep the pace moving as fast as a Def Leppard guitar solo.

And despite the slick production values, the video never forgets Slice of the 80’s true main attraction: its “Best in Detroit”-rated pizza. “We make our dough fresh every day, grind our own cheese and make our own sauce,” Matt reminds viewers. The on-target segment demonstrates why strong, mouthwatering pizza visuals are the best sales pitch for any pizza joint, both in video and in print.

Matt says the top prize was a huge surprise to the Slice team. “We’ve won a bunch of awards for our pizza, but we never expected to win a cash prize for our video talent,” he says.



The Slice of the 80s video was just one of a bonanza of entries submitted by pizzerias around the country. We even viewed a gripping story from a St. Maarten Domino’s operator on the Caribbean island. In the coming weeks, will post that piece, along with other great videos, at Meanwhile, it’s time to “80s It Up” in a place where hair bands, award-winning pizza, pulsing video games and never-outdated customer service are offered up, slice by slice, every day. Like, totally, dude!


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