Detroit-style pizza has seen a meteoric rise in popularity over the past decade or so. In order to further its reputation—and to encourage tourism and commerce in and around the Motor City—Visit Detroit has announced the launching of the Detroit Pizza Pass, a digital pass that earns diners rewards for eating at area pizzerias.

The mobile-exclusive Detroit Pizza Pass incentivizes locals and visitors alike to buy pizza from restaurants like Buddy’s, Pie Sci Pizza, Pizzaman Pizza, Union Assembly and more. Pizza styles range from authentic Detroit-style pizza to New York-style and beyond. The program does not even require the downloading of an app: Shoppers can sign up online and bookmark the page in order to “check in” at the various restaurants.

“Detroit’s pizza heritage is unlike any other, and the Detroit Pizza Pass lets visitors savor it all,” Claude Molinari, president and CEO of Visit Detroit, said in a statement. “It’s a celebration of our city’s culinary creativity, and we can’t wait to take people on this delicious journey.”

Related: What are the elements of an authentic Detroit-style pizza?

The Detroit Pizza Pass is free to sign up for and gives users discounts at participating restaurants. The pass is instantly texted or emailed to those who opt to participate. Each dining experience earns points that can ultimately be rewarded for prizes, including Detroit pizza hats, aprons, shirts, stickers and more.

“As the originator of Detroit-style pizza, we’re excited to be a part of this new Detroit Pizza Pass program, and to be helping enthusiasts celebrate all things pizza in Detroit,” says Michelle Mullen, director of marketing for Buddy’s Pizza. “Detroit’s amazing pizza legacy and its current, vibrant scene are things to honor and experience, and we’re happy to play our part in both.”

A beer and pizza from Buddy's Pizza in Detroit.


The Detroit Pizza Pass follows a similar model to two other digital passes successfully launched by Visit Detroit: the Explore Detroit Pass and the Detroit Brew Trail Pass. Just like the Detroit Pizza Pass, each pass gives discounts and rewards for purchases made in and around Detroit.

Here’s a selection of pizzerias participating in the Detroit Pizza Pass:
Pizzaman Pizza
Pie Sci Pizza
Union Assembly
Mootz Pizzeria + Bar
Great Lakes Burger & Pizza Bar
Motor City Brewing Works-Livernois Taproom

Here are other participating pizzerias located outside Detroit:
Bigalora Wood Fired Cucina (Royal Oak)
PIZZAWALA’S Made Differently (Canton)

Here are some of the rewards Detroit Pizza Pass holders can cash in on:

PizzaPapalis of Rivertown – Detroit, $5 Off $30, Check-In (phone)
Mike’s Pizza Bar – Detroit, 25% Off (in-person)
Shorty Bell’s – Detroit, 15% Off Specialty Pies, Check-In (in-person)
-Buddy’s Pizza – Detroit, 2 locations – 10% Off Your Entire Meal, Check-In (online)
Hockeytown Cafe – Detroit, 10% Off Entire Bill, Check-In (in-person)
-Bob’s Pizza Palace – Detroit, $2 Off Your Order, Check-In (in-person redemption)
Jolly Pumpkin Pizzeria & Brewery – Detroit (& check-in at Royal Oak location)
*Visit Jolly Pumpkin’s Detroit location in-person for: $45 Midtown Pizza Special, $10 Pizzas On Mondays
Como’s Restaurant + Pizza – Ferndale, Buy One Pizza, Get One Pizza At Equal Or Lesser Value, Check-In (phone)
Francesca’s Brick Oven Pizzeria – Brownstown, 15% Off Entire Order, Check-In (in-person)