Up-and-coming NASCAR driver Dawson Cram expanded his partnership with Chicago-based Lou Malnati’s Pizzeria in time for the NASCAR Xfinity Series race that took place on Saturday, November 4, in Phoenix.

As part of the new collaboration, race fans had the chance to win free Lou Malnati’s food in a social media giveaway. On November 4 and 5, any NASCAR or Lou Malnati’s fan who liked and reposted a giveaway post on X (formerly Twitter) or Instagram and followed Cram and the pizza chain was entered to win a gift card from Lou Malnati’s. That post had garnered 192 likes as of early Sunday evening.

“I‘m so excited to continue my partnership with Lou’s,” Cram said in a press release. “They are truly an incredible brand, and it helps [that] they have the best deep-dish [pizza] in the country.”

Although Lou Malnati’s is best known as a Chicago pizza company, it also has eight locations in the Phoenix area. Fans can also order Lou Malnati’s pizza for delivery nationwide through Taste of Chicago online.

In June, Lou Malnati’s announced that it was partnering with NASCAR’s first-ever Chicago Street Race, held July 1-2 in Grant Park. That two-day racing and music festival highlighted local Chicago cuisine, arts, entertainment and culture. Festival-goers were invited to enter for a chance to win free pizza for a year from the chain and play an interactive game to win limited-edition Lou’s x NASCAR Chicago Street Race swag. Race fans also scored Lou Malnati’s temporary tattoos and stickers throughout the weekend.

Cram isn’t the only young pro race car driver with a penchant for pizza. Brayton Laster of Greenwood, Indiana, calls himself the Pizza Man of NASCAR. Laster, who races in a pizza-themed uniform, has been seeking pizza sponsors of his own.

According to Cram’s website, he is a rookie in the NASCAR Xfinity Series for CHK Racing. He started racing in Mini Dwarf race cars in his hometown of San Diego, California. His racing experience includes various starts in legends cars, Super Trucks and late models in the Whelen All-American Series, as well as the NASCAR Craftsman Truck Series.

Cram’s family has deep roots in racing. His father, Kevin Cram, was the crew chief for driver Bill Elliott in the NASCAR Cup Series in 2000.


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