VeeFriends, a contemporary entertainment company created by serial entrepreneur Gary Vaynerchuk, and Chuck E. Cheese are partnering to host an exclusive 48th birthday celebration for the VeeFriends creator on November 16.

A brand for all ages, VeeFriends was developed around 283 unique characters—all of which Vaynerchuk imagined, created and drew himself—to foster a movement of kindness and positivity. The characters represent the manifestation of metaphysical concepts and virtues such as love, kindness, gratitude, resiliency, adaptability, ambition and others.

“Chuck E. Cheese has long been a family favorite and is the go-to destination for birthday celebrations,” said VeeFriends President Andy Krainak. “We’re looking forward to bringing our community together to celebrate Gary’s birthday for the first time. We are also incredibly excited to bring VeeFriends’ entertainment content to families around the U.S. with our partnership.”

Related: How Chuck E. Cheese makes kids with autism feel welcome

VeeFriends entertainment content will be displayed in nearly 500 Chuck E. Cheese fun centers in 47 states across the nation for the entire month of November. All guests can enjoy VeeFriends content on the CEC Media Network, a closed-circuit TV network with over 5,000 screens reaching families across generations.

“We are delighted to host GaryVee for his upcoming birthday,” said David McKillips, president and CEO of CEC Entertainment. “Millions of families have trusted us with celebrating their birthdays through the decades, and we look forward to serving our multi-generation of fans at this event through our partnership with VeeFriends. Our two brands have a shared passion for wholesome fun and entertainment, and I can’t wait for what is to come.”

Exclusive entry to the private event is reserved for VeeFriends Series 1 access token collectors. More details on how to claim an invitation and eligibility is available here.

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