According to the Daily Telegraph:
“The chain enraged customers 18 months ago by completely removing pork from its pizzas in favour of halal-only meat at its branch in Hall Green, Birmingham.
But the pizza firm have been forced into an embarrassing U-turn back to their original menu due to poor sales.
Pizza fans in the Muslim area of Hall Green, Birmingham who were previously refused service when asking for a ham and pineapple or pepperoni pizza can now order their favourite toppings again after the store’s decision.
Domino’s Pizza have also reverted to conventional menus at the other two branches where they trialled halal-only menus for Muslim customers in Bradford and Blackburn.
In a letter to customers from its branch in Hall Green, which caters for surrounding Birmingham areas including Sparkhill, Moseley and Sparkbrook, Dominos explained: ‘I would like to draw your attention to the fact that the store is no longer serving a halal menu.’
Dominos Pizza Group decided to trial a halal menu in Hall Green and two other stores in 2009, but it hasn’t had the impact expected and the company has reluctantly decided to return to a conventional Domino’s menu in all three stores.
‘This has not been an easy decision for us and we are sorry for an inconvenience.’
All pork products are forbidden by Muslim law, so the three Dominos halal trial branches had to take them off the menu.”