Pizza Hut is expanding its “Hut. Hut. Hut.” Super Bowl campaign by offering all Americans a free sample of its latest “product innovation” — assuming one of the quarterbacks yells “hut” during the game. 

That is, of course, extremely likely. (“Hut” is heard an average of 90 times per football game, according to a Stats, Inc. statistic cited by Pizza Hut.)

If the “hut” comes through, consumers can pick up their free samples (through carry-out or dine-in) at any of Pizza Hut’s 6,200-plus U.S. locations between 4 pm and 7 pm on Tuesday, Feb. 5 (no registration or membership required). 

The nature of the new product will be revealed during CBS’s pre-game show (integrated into the content). Pizza Hut is one of the show’s official sponsors. 

Meanwhile, the QSR is promoting this latest twist through its social media presences (including Facebook, Twitter, Instagram) and through media relations outreach, reports Doug Terfehr, director of public relations for Pizza Hut.

Additionally, the chain announced that fans will be able to earn chances to win other prizes by following the action on Twitter during the game using the hashtag #PizzaHUT.

Read more about Pizza Hut's Super Bowl Campaign