Digital signage creates many advantages for pizzerias, but one of the biggest is flexibility. You can change your signage’s message on the fly, anytime, from anywhere—even when you’re on vacation or getting ready for bed in the middle of the night. Here are three tips for taking advantage of that flexibility:

1. Adjust pricing. Depending on the time, day, season or location, what kind of pricing can your local market handle? A pizza shop in a college town might want to raise its prices in the wee hours for the late-night, post-party crowd. Pizzerias with multiple locations can test different pricing structures in different markets.

2. ‘Tis the season. The weather can affect customers’ eating habits. Colder weather brings cravings for comfort food, while warmer weather inspires many patrons to go for healthier options. If there’s a lot of rain in the forecast, pizzerias can promote their top-selling comfort food items or push their frozen treats during stretches of hot weather.

3. Emphasize the most profitable items. Once you’ve got the customer through the doors, your digital in-house signage can be used to promote key items with the right marketing message. Push your high-profit appetizers, such as garlic knots, for example, or your salads or desserts.

Whatever you do, don’t waste your digital signage’s flexibility by simply replicating your static board!