In this segment of Ask the Experts, we discuss the price ranges of mass advertising with one of the leading direct response and media buying agents of Koeppel Direct, Peter Koeppel. Peter points out that print, radio, and even television can be affordable mediums for advertising if you’re going about it the correct way–by using an integrated media-buying strategy. He also discusses the necessities of a good website and what you can expect to pay for website design and upkeep.