Women spend slightly more than men at pizza chains like Domino’s, Papa John’s and Pizza Hut, according to data from Affinity Solutions. The data is based on actual credit card, debit card and transaction data.

However, when looking at age breakouts, millennial men spend more at pizza chains than millennial women, as pizza is an affordable and easy meal for younger men, many of whom might be adjusting to living on their own for the first time. According to Statista, 18.8% of millennial men lived in their parents’ home in 2023, which is down from 52% in July 2020.

Additional findings include:

• Boomers lead in spending at pizza chain restaurants like Domino’s, Pizza Hut and Papa John’s. Gen X spends the next highest amount followed by millennials.
• Income-wise, individuals earning between $35,000 and $80,000 spend the most at pizza restaurant chains, followed by those making $80,000-plus. Meanwhile, those individuals making under $35,000 are spending the least.
• The data also found that spending at brick-and-mortar locations is significantly higher than online spending for pizza chains.

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“While women typically spend more at pizza chains than men, millennials are an outlier, with millennial men outspending women at these restaurants,” Jonathan Silver, CEO of Affinity Solutions, notes. “This makes sense because pizza is an affordable and low-effort meal for younger millennial men who need a quick bite after work.”

“For pizza chains looking to expand their audience, personalization is key,” Silver added. “They should consider offering a wider variety of toppings or provide more customizable options. Additionally, pizza chains can elevate the dining experience for consumers by offering unique menu pairings, such as including a wine or beer suggestion based on the type of pizza a customer orders.”