“How restaurants are successfully tapping into and using social media remained one of the main themes during the recent People Report Summer Brand Camp conference in Dallas,” according to Nation’s Restaurant News.

“Representatives of restaurant brands as varied as Applebee’s, Boloco, Buffalo Wild Wings, Chili’s Grill & Bar, Firehouse Subs and Taco Bell shared their social media knowledge at the conference, sponsored June 5-8 by the Dallas-based People Report and Black Box Intelligence consultancies.

Sally Smith, chief executive of Buffalo Wild Wings, told the 325 attendees, “Everything we do is about making personal connections, and social media is just one of the tools we use to facilitate this process.”

The Minneapolis-based company, which has more than 830 units in the United States and Canada, has found Facebook to be a good platform for social media efforts, according to Smith. “ Luckily, Facebook happens to be a natural fit for us,” she said, pointing out that many of the younger Buffalo Wild Wings guests have Facebook pages.”