What would a Vegas-style pizza look like? Papa Johns would stuff the crust with cold, hard cash. But since that won’t taste so good, the brand has a different idea.

In honor of the Super Bowl, Papa Johns has created a contest with a snappy name: the Vegas-$tyle Pizza Sweepstakes. And because you need a Papa Rewards account to participate, it will likely stuff the chain’s loyalty program with new members.

By entering the contest online, Papa Rewards members have a chance to win a cash “delivery” of $58,000 via Venmo. More importantly, customers who don’t belong to the loyalty program will have to sign up to get their shot.

Related: Papa Johns has a big, bold growth plan up its sleeve for 2024

“You’ve heard of Chicago-style pizza, you’ve heard of New York-style, but you’ve never heard of Vegas-style pizza…until now,” the company said in an announcement.

“Papa Johns is celebrating the 58th annual Big Game by creating the first-ever Vegas-$tyle Pizza stuffed with the best of Las Vegas (hint: cold hard cash) and giving fans everywhere a chance to win it,” the announcement continued.

The sweepstakes will run from Friday, February 2, through Friday, February 9—which also happens to be National Pizza Day.

For last year’s Super Bowl, Papa Johns hatched a promotion that capitalized on the fame of the Kelce brothers—the Kansas City Chiefs’ Travis Kelce and the Philadelphia Eagles’ Jason Kelce—who faced off in the Big Game. The chain created a pizza, half of which was topped with Kansas City-style BBQ chicken and the other half boasting Philly cheesesteak, and delivered it to the Kelce boys’ mom, Donna Kelce. For everyone else, Papa Johns offered discounts on its BBQ Chicken Bacon and Philly Cheesesteak pizza.

The Chiefs are returning to this year’s Super Bowl on February 11 to take on the San Francisco 49ers, possibly with Taylor Swift, Travis Kelce’s even more famous girlfriend, in attendance. But Papa Johns has no plans, as far as we know, for a sauce-only pizza simply called “Red.”