Here's How Domino's Has Boosted Its Loyalty Rewards Program

Domino’s says it will now be easier for customers to earn rewards points with its “new and improved” loyalty program, Domino’s Rewards.

The enhanced rewards program allows customers to earn points for less, with loyalty members now earning 10 points on every order of $5 or more. They can also redeem points for more menu items and earn free Domino’s food after just two orders.

Members can redeem a variety of points for more menu items:

20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
40 points: An order of Bread Twists or Stuffed Cheesy Bread
60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes

Additionally, Domino’s Rewards members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points, the company said.

“We are thrilled to give the brand’s loyal customers additional ways to earn free Domino’s items more often,” said Mark Messing, Domino’s vice president of digital experience and loyalty. “At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino’s is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster.”

From now until October 22, Domino’s Rewards members can also take advantage of a limited-time offer to redeem 20 points for a free order of Domino’s new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product’s recent launch.

“Giving them this special offer is just one example of how we’re enhancing our loyalty program,” Messing said.