According to a news article from www.precisionmarketing.co.uk, “Domino’s Pizza is launching an online campaign to encourage pizza lovers to recycle their leftover pizza boxes.”
“The drive ‘Think Outside the Box’, created by BLM Quantum, asks customers to create an innovative way to recycle their leftover pizza boxes, make a film about it and post it on MySpace TV site for others to rate,” said the story. “Once customers upload their film they will receive a code, which must then be posted on the Domino’s blog. The two films rated most creative and funniest will win a 24” iMac or ten tickets to the Comedy Store.”
