ATLANTA, February 28, 2011 – Taking part in the ultimate beverage experience just got easier for Coca-Cola Freestyle® fans thanks to a new mobile app that allows guests to find the nearest Coca-Cola Freestyle dispenser and interact with more than 100 Coca-Cola brands. PUSH! + Play is available free in the iTunes App Store for anyone looking to enjoy the magic of Coca-Cola Freestyle.
Part of the fun is PUSH! +Play’s interactive memory game, which asks players to watch and repeat patterns. Each Coca-Cola Freestyle brand has its own level and leader board that displays the fastest player’s times. Players can then share their scores via Facebook and Twitter and invite friends to play against them. Beyond Coca-Cola Freestyle PUSH! + Play’s fun and engaging game, there are real benefits for operators, too. Not only does the app act as a Coca-Cola Freestyle locator, it also teaches guests how to interact with the machine—well before they make it inside a restaurant. As they play the memory game, guests are familiarized with Coca-Cola Freestyle’s menu screen, functionality and brand options. A shorter learning curve for first-time users means an even more enjoyable experience for everyone inside restaurants.
“More than 20,000 people engage with Coca-Cola Freestyle on Facebook. Our goal is to give those fans another way to interact with the machine and drive guest counts for our Coca-Cola Freestyle operator partners,” said Gene Farrell, vice president, Coca-Cola Freestyle, Coca-Cola Refreshments USA. “This app allows us to accomplish both.”
The Coca-Cola Freestyle™ dispenser uses proprietary PurePour Technology™ to make dozens of branded beverages to order, in the same amount of space as the current eight-valve machine. The sleek new units are touch screen–operated and enable customers to select more than 100 varieties of regular and low-calorie branded beverages, including sparkling beverages, fruit drinks, waters and sports drinks. Consumers can like Coca-Cola Freestyle at www.Facebook.com/cocacolafreestyle or download PUSH! + Play at the Apples iTunes store.
About Coca-Cola Refreshments
Coca-Cola Refreshments USA, Inc. is a wholly owned subsidiary of The Coca-Cola Company (NYSE: KO)—the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, The Coca-Cola Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola ZeroTM, vitaminwater®, Powerade®, Minute Maid®, Simply® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. As the original business of The Coca-Cola Company, we have partnered with foodservice and on-premise customers to make the most of the beverage experience they offer their consumers for more than 120 years. Our organization consistently innovates to provide a broad offering of preferred products, services, and business solutions across all nonalcoholic beverage categories. Employing the knowledge and resources of The Coca-Cola Company, Coca-Cola Foodservice and On-Premise is the partner with total beverage solutions to help our customers grow their brands and businesses. For more information and resources, go to