Top Matt Plapp News

Back to Contributors

This photo shows a young boy in a blue t-shirt standing in the center of a group of teenage girls who came to Lost Pizza to sign his yearbook.

ABR Marketing: How Two Pizzerias Attracted Attention With Offers That Stopped the Scroll

Matt Plapp: Ignite Your Restaurant’s Growth by Creating the Monthly Attention Plan

This photo shows Matt Plapp with Brian Weevel and PMQ's Charlie Pogacar, all smiling with their arms around each other, on the floor of the National Restaurant Association Show.

Beating Self-Doubt as a Pizza Entrepreneur Part 2: Matt Plapp on Building Confidence and a ‘Vivid Vision’

The Guy in Orange: Inside Matt Plapp’s Approach to Building a Restaurant Brand

This photo shows Matt Plapp in an orange shirt smiling and pointing confidently at the camera.

Matt Plapp: Beating Self-Doubt as a Pizza Entrepreneur

This photo shows a Chicken Caesar salad wrap sandwich with romaine lettuce and French fries.

Matt Plapp: Why You Should Give Away Free Food—And How to Make More Money Doing It

This photo shows a restaurant cook staring at printed orders or maybe receipts in the kitchen, as if studying them intently.

Matt Plapp: Want to Boost Your Sales by $100,000 a Year? Here’s Where to Start

Matt Plapp: How to Use Email Marketing to Keep Customers’ Attention and Drive Sales

This is an AI-generated photo showing Matt Plapp as a Simpsons character standing in a restaurant. On the wall behind him is a Plan for Success promo checklist. Another Simpsons-style character pictured is dressed in a chef uniform. A Simpsons-style woman sits at a table and is slapping hands with another hand that doesn't have a body attached to it.

Matt Plapp: Stop Phoning In Your Promotions (And Start Owning Them)

In this photo, a male coach teaches volleyball to young players in a school arena.

Matt Plapp: Why Most Pizzerias Are Failing at Marketing (and How to Fix It in 2025)

This photo shows a futuristic robot holding a pepperoni pizza.

Your AI Marketing Director: How a Custom GPT Can Build Your Pizzeria’s Content Plan Every Month

This AI-generated photo shows a robot's hand grasping a man's hand.

How to Build Your AI Co-CEO: A Step-by-Step Guide for Pizza Restaurant Owners

This photo shows a group of five friend eating pizza in a restaurant and watching sports on TV.

March Madness Marketing: Matt Plapp Shares 5 Social Media Campaigns to Win Big This Season

This photo shows a smiling young waiter serving pizza to a diverse group of customers.

8 Must-Have Marketing Funnels Part 2: The Secrets to Massive Pizzeria Profits (With Free Download)

This photo shows an array of pizzas on a catering table and workers' hands reaching to grab slices.

The Catering Funnel: How to Easily Turn One Office Party into a Gold Mine of Repeat Business

This photo shows Dave Portnoy with two young women dressed in red at The NONA Slice House.

8 Must-Have Marketing Funnels Part 1: Dave Portnoy Just Took Your Pizzeria Viral…Now What?

This photo shows Matt Plapp, wearing his trademark orange jacket, visiting Metro Pizza. He is smiling and pointing to a young female employee, who has her arms outstretched happily behind the counter.

Matt Plapp: Why I Love Working With Restaurant Owners (and Helping Them Make More Money)

This photo shows a man and a woman sitting opposite each other at a table with cocktails and a pepperoni pizza between them.

Matt Plapp: How Branding Impacts Marketing ROI and Customer Acquisition

This illustration shows a colorful rocket blasting off. On the side of the rocket are the words "Money Follows Attention."

Matt Plapp: Fill Out This ‘Attention Audit’ to Better Understand Your Marketing Needs for 2025

This photo shows a busy pizzeria scene with chefs preparing and serving freshly baked pizzas in a vibrant, steam-filled kitchen at night.

Matt Plapp: How High Can Your Sales Go? Do Some Math on Your Growth for 2025

Portrait of handsome man working at laptop, typing on keyboard while holding a small cup of espresso coffee on background of panoramic windows.

Matt Plapp: Design Your Email Marketing to Drive Social Media Engagement

Group of people exchanging red envelopes in a warm, inviting setting.

Drive Q1 Sales With This Simple but Powerful Christmas Promotion: The Red Envelope

This photo shows Matt Plapp with the owners of Capuano's Pizza House inside their restaurant. He is standing between the two women with an arm around both, and they're all smiling happily.

Matt Plapp: Is Your Pizzeria’s Tech Stack Hurting Your Sales and Marketing? Here’s What You Need

This photo shows a smiling, curly haired waiter holding two pizzas in a restaurant. Behind him is a neon sign that reads Buon Appetito!

Matt Plapp: The Secrets to On-Point Messaging for Pizzeria Marketing Success

This photo shows a young woman smiling and eating a slice of pizza in a pizzeria, with a plate containing the rest of the pizza on the table in front of her.

Matt Plapp: Here’s How to Get Customers to Join Your Pizzeria’s Loyalty Program

This photo shows a close-up of a pizzeria's ordering system on a phone's screen as a person's thumb hovers above a picture of a pizza slice.

Stop Renting Customers’ Attention: How to Build Loyalty With a Robust Marketing Database

This photo shows a pepperoni pizza, chicken wings, a cup of dipping sauce, a glass of beer and a bowl of chips.

Matt Plapp’s 3-2-1 Strategy: How To Gain Massive Attention for Your Pizzeria

This photo shows a woman's hands as she's snapping a photo of her pizza with her phone.

Matt Plapp: Why Getting Customers’ Attention Is Easier Than Ever for Pizzerias