Edit ModuleShow Tags

Our Town America: Now offering POS integration for ease of use for larger brands

Using a mobile app, pizzeria owners can track who redeems their offers, then follow up with a second offer.




 

Every new resident who moves to your town is an opportunity for a new loyal customer. With 45 years of running an industry-leading New Mover program, Our Town America’s data shows this to be true. “It’s the bread and butter of what we do,” says Steven Sgroi, director of sales. “When families move, they are completely open to their new environment. They don’t have loyalties yet, but they will eventually become somebody’s regular customer.” And that business could be yours!

Using a combination of proprietary technology and 12 primary sources, Our Town America locates new movers in the area every month. The company keeps careful track of those who have already received a New Mover Welcome Package to make sure it’s the first time they receive a package from Our Town America. The mailing is addressed personally to the new mover household and stocked with valuable gift certificates. “The initial offer is a gift. It’s not a discount. That’s why the response rates are much better than typical mass mailers,” Sgroi affirms.

Through the use of their mobile app, Our Town America allows businesses to track who redeems their initial offer, as well as the option to follow up with a second offer. “Businesses usually choose to offer something smaller, such as breadsticks,” says Sgroi. “If you can bring a customer back a second time, it’s much more likely they will be back a third or fourth time.”

Our Town America’s data shows pizza restaurants, both dine-in and delivery, as the most successful category for their New Mover program. Regardless of record-breaking ROI in the pizza category, Our Town America continues to stay ahead with technological innovations. Their newest advancement allows businesses to apply a one-time-use tracking code on each new-mover gift certificate, providing better accountability amongst staff as well as POS integration.

Business owners can now see who is redeeming their gift certificates without using a mobile app. With the hospitality industry’s relatively high turnover rate, large chains and pizzerias are thrilled about the program now being POS- friendly, as they don’t have to repeatedly train staff on the mobile app. Since this POS integration, the company has seen an uptick in tracking and a more thorough use of the New Mover Program’s capabilities, putting Our Town America ahead of the curve once again. 

To learn how Our Town America can help you win new customers, call 800-497-8360, ext. 226, or visit their website at OurTownAmerica.com.

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Eight Ways to Jump-Start Spring Sales

From Easter through Mother’s Day, here are 8 ways to ring in the spring with seasonal flings and give your sales a jump start.

Tips from the Team: Serving Up the Suds

Sean Dempsey explains how to pour on the profits by adding craft beers to your operation.

Preventing the Pita Effect in Par-Baked Pizzas

Par-baked crusts offer some time-saving advantages, but keep these tips in mind to prevent the formation of pockets.

Old-School vs. Online Marketing: Getting the Best Out of Both

From flyers to Google Ads, Think Tankers share tips and tricks for marketing your pizzeria.

2019: Already a Year to Remember

The U.S. Pizza Team shines on ESPN3

Product Spotlight-March 2019

Maintain a Good Relationship With Your Oven to Avoid Later Heartache

Buying an oven is like getting married—weigh the pros and cons carefully before rushing into a long-term commitment.

Milwaukee-Style Pizza Offers Up Great Options for Pizza & Beer Pairing

You can’t go to Milwaukee and not drink beer. Fortunately, Milwaukee-style pizza was designed with beer drinkers in mind.

Paying Your Pizzeria's Employees Well Can Yield Big Dividends

Derrick Tung, owner of Paulie Gee’s Logan Square in Chicago, details his innovative approach to paying and incentivizing employees—and why his opening night was such a stinker.

Adding Deli Sandwiches Can Kick Up Your Pizzeria's Sales

Thinking of adding a deli component to your pizzeria? These two creative operators explain how sandwich success has kept their pizza businesses booming.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags