Marco's Pizza
Marketing

Major Chain Feeds the Hungry With Generosity Topping

The Marco's Pizza Foundation has been asking customers to help raise funds for No Kid Hungry and other nonprofits.

In honor of Giving Tuesday, The Marco’s Pizza Foundation is continuing an initiative launched earlier this year that encourages customers to “top off” their meals to help fight childhood hunger and support various community organizations.

According to the U.S. Department of Agriculture’s Household Food Security in the United States in 2022, one in five children face hunger today in America. For the “giving season,” Marco’s customers’ donations can aid in the effort to end childhood hunger when they add a “Generosity Topping” to their orders.

The new “Generosity Topping” will be debuted via a national TV spot created by OKRP in which kids playfully debate the ultimate pizza topping. When placing an order at Marco’s, customers can top off their purchase by rounding up or contributing $1, $3 or $5 towards various community organizations, which includes the foundation’s partnership with No Kid Hungry.

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“With the introduction of the ‘Generosity Topping’ initiative, we hope to empower our communities to join us in making a positive difference in the lives of children across the country this holiday season and beyond,” said Stephanie Moseley, president of the board of directors for The Marco’s Pizza Foundation and a Marco’s multi-unit franchise owner. “At Marco’s, we believe that everyone should have access to a nutritious meal, especially our children. By partnering with No Kid Hungry, we are taking a stand against childhood hunger, and we invite our customers to join us in this important cause.”

To add the “Generosity Topping” to their orders, customers may round up or select their desired donation amount during the checkout process at Marco’s stores or on Marcos.com. In addition to supporting community organizations, which align with the foundation’s mission, funds that the foundation provides to No Kid Hungry will benefit programs such as school breakfasts, community meals and after-school programs that help provide meals to children.

Since January 2023, The Marco’s Pizza Foundation has donated over $213,000 to benefit No Kid Hungry, the company said.

“The holiday season is a time for families to honor traditions and gather over a meal, but for the 13 million children affected by childhood hunger, that isn’t their reality,” said Allison Shuffield, managing director of corporate partnerships at Share Our Strength, the organization behind the No Kid Hungry Campaign. “We’re excited about the impact Marco’s Pizza customers will have on communities through the ‘Generosity Topping’ initiative and look forward to this year’s campaign with The Marco’s Pizza Foundation in the fight to end childhood hunger.”

The Marco’s Pizza Foundation was established in 2022 with the belief that pizza can be a powerful source for good to lift people up, whether it’s feeding hungry bodies or hungry minds. The brand launched The Marco’s Pizza Foundation to help empower franchisees and team members to make a positive difference in their communities. The Foundation supports four key pillars: school and education; hunger prevention and nutrition; workforce development; and entrepreneurship. For more information on The Marco’s Pizza Foundation, please visit https://www.marcos.com/foundation.

No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.