Chuck E. Cheese is riding along with 14-time NASCAR Cup Series champions Hendrick Motorsports for the 2024 racing season with a lineup of new promotions and content for race fans around the world.

This year’s partnership “continues to accelerate the world of racing with family entertainment to reach the shared goal of bringing families together to create memories of a lifetime,” according to a Chuck E. Cheese press release.

The collaboration includes:

“They Win, You Win” Promotion
On January 29, Chuck E. Cheese and Hendrick Motorsports launched an enhanced “They Win, You Win” promotion with double the prizes this year. The promo gives participants a chance to win free e-tickets based on the performance of Hendrick Motorsports’ lineup of drivers, including #5 Kyle Larson, #9 Chase Elliott, #24 William Byron, and #48 Alex Bowman. Through November 11, participants can win up to 1,750 free e-tickets every week whenever the team places in the top 3.

Expansion of “Racing World” Program
The co-branded “Racing World” program features Hendrick Motorsports, the record-holding team with 301 Cup Series victories, in a variety of licensed products and merchandise, kid-focused content and an immersive mobile app game for racing fans.

New Merchandise Collection
Chuck E. Cheese unveiled an expanded collection of exclusive co-branded “Racing World” merchandise for both kids and adults across its classic, retro and current styles. From trendy tees and wrapping paper to high-end hats and shoes, a diverse range of items blends Chuck E. Cheese charm with the high-speed spirit of Hendrick Motorsports. Plus, the highly anticipated Chuck E. Cheese Die-Cast will be available for purchase at all Chuck E. Cheese U.S. locations this summer.

Original YouTube Video Content
Chuck E. Cheese and Hendrick Motorsports offers exclusive co-branded “Racing World” video content on the official Chuck E. Cheese YouTube channel throughout the season. Chuck E. and the Hendrick Motorsports pit crew bring kid-friendly racing facts to life, offering a behind-the-scenes look into the world of professional racing. The content aims to entertain, educate and inspire the next generation of racing enthusiasts.

Sweepstakes with Monthly Prizes
New for 2024, Chuck E. Cheese and Hendrick Motorsports will give fans the chance to win prizes every month throughout the entire season with the Racing World Sweepstakes. Prizes range from VIP race experiences to Ultimate Birthday Parties at Chuck E. Cheese and more. The sweepstakes, which opened on February 1, will run for the entire racing seasons.

“The 2023 NASCAR season proved to be an exciting and wild ride thanks to the Hendrick Motorsports organization,” said David McKillips, president and CEO of CEC Entertainment. “Not only did the team earn themselves a reputation as a formidable force on the track, but their commitment to excellence off the track speaks to the great success and impact of this partnership. We have so many new and engaging integrations on the horizon, and we can’t wait to continue celebrating major milestones with Hendrick Motorsports in 2024.”

Jeff Gordon, four-time NASCAR champion and vice chairman of Hendrick Motorsports, added, “The past year has been incredible, working with Chuck E. Cheese to bring the thrill of auto racing to even more families than ever before. It’s been an absolute joy to watch new fans of all ages fall in love with racing.”