As Anthony’s Coal Fired Pizza & Wings turns 21 this year, the 60-store chain is looking to celebrate the occasion with another Anthony. But not just any Anthony will do.

The company is specifically looking for someone named Anthony—whether it’s their first, middle or last name—who will celebrate their 21st birthday in July. If that person also follows the pizza chain on Instagram and tags it in a birthday celebration post, they’ll get a shot at a catered birthday party, the company said.

Anthony Bruno founded Anthony’s Coal Fired Pizza in 2002 after moving from Long Island, New York, to Florida, where he couldn’t find the kind of pizza he loved the most. The company is now owned by BurgerFi.

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“Our mission is based on our history and brand DNA, and the dynamic personality of Anthony’s has been hidden for too long,” Ophir Sternberg, executive chairman of BurgerFi and founder and CEO of Lionheart Capital, said in a press release. “We want to celebrate the rich culinary and cultural heritage from Italy that’s adored by our guests.”

Anthony’s is also launching a new mobile app for customers. Brand fans who download the app or sign into the company’s Coal Club loyalty program with the app will receive a bounce-back offer for a free Pranzo Pairing soup and salad. Meanwhile, current members of the Coal Club who happen to be named Anthony—or any variation thereof (like Antonia, Tony, etc.)—will earn double points on every visit to an Anthony’s Coal Fired Pizza store during July.

“This next phase of loyalty is an exciting time at Anthony’s as we bring in new guests and retain our loyalists,” Cindy Syracuse, chief marketing officer at Burger Fi, said. “Being an Anthony is something more than a specific person. It’s something that carries a meaning that expresses deep emotions both unique and universal. We hope to evoke the deep history and heritage of ‘Anthony’ with our guests and employees.”

Marketing