Edit ModuleShow Tags

Keep up with the hottest beverage trends of 2015 and boost your sales!

In this beverage-focused column, we explore the year’s top trends for spirits, cocktails and beer.



In this new beverage-focused column, we’ll explore how pizzeria operators can make the most of their beverage programs. This month, we take a look at some of the beverage trends predicted for 2015, as seen by top industry tastemakers. Note the themes throughout to make sure your beverages are hitting the mark—fresh, local, healthy and specialty products remain hot concepts in every beverage category.

 

2015 Trends: Alcoholic Beverages

  1. Micro-distilled/artisan spirits
  2. Locally produced beer/wine/spirits
  3. “New make” whiskey
  4. Food-beer pairings 
  5. House-brewed beer
Try offering a housemade or natural soda alternative to your traditional fountain options—they’ll appeal to discerning parents and younger customers alike.

 

2015 Trends: Cocktails and Cocktail Ingredients

  1. Onsite barrel-aged drinks
  2. Regional signature cocktails
  3. Culinary cocktails
  4. Food-liquor/cocktail pairings
  5. Edible cocktails

 

Best in Brews

The Brewers Association surveyed brewers nationwide to pinpoint the top beer trends for 2015. Some predictions from the experts:

  • Single-hop beers 
  • Limited-release beers
  • Red and brown ales 
  • Session beers 
  • Flavor-infused beers
  • Low-alcohol fruity beers
  • Hybrid styles
Pizzerias are perfect spots for beer-themed dinners. Partner with local brewmasters to whip up specialty pizzas and other dishes that pair with their brews.

 

Tops for Teetotalers

Findings from the predominantly nonalcoholic beverage manufacturers that participated in Beverage Industry’s annual New Product Development Outlook survey:

Consumer needs reflected the following top 10 buzzwords for beverages: high-protein, natural, healthy, convenience, energy-boosting, probiotic/prebiotic, low-calorie, organic, low-sugar and vitamin/mineral fortified.

In 2014, the top five beverage flavors were orange, vanilla, lemon, strawberry and peach. For 2015, chocolate is listed as the No. 1 anticipated top-selling flavor, followed by coffee and vanilla.

Dairy-based and dairy-alternative drinks will be the top category of focus for 2015, followed by sports and energy drinks, then coffee and tea.

70% of respondents will incorporate natural flavors into their new products. 

 

Low-alcohol beers allow patrons to order multiple brews, increasing profits for your pizzeria.

 

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

What's Your Story? Skinny Bitch Pizza, Los Angeles, California

One entrepreneurial woman has found a niche with her delivery-only concept that serves cauliflower crust pizzas in photogenic pink boxes.

Fredi Bello: The Richest Man in the World

Fredi the Pizzaman may be one of the “little guys” of the pizza industry, but his integrity and passion make him a large presence in Michigan.

Do You Have the Fire Within to Go Mobile?

A Fire Within mobile wood-fired oven lets pizzeria owners take their signature taste out into the community.

The Chef’s Corner: Brittany Saxton, Six Hundred Downtown

This five-time world champion shares her recipe for the Mad Hatter.

What’s Your Story? Mert Sunnetcioglu, Mia Mia’s Pizzeria

How this ex-engineer quadrupled sales at his pint-sized pizza shop in just over three years.

How to Achieve a Better Par-Baked Pizza Crust

Use these 5 tips to finetune your par-bake dough formula.

Look Before You Lease: Choosing the Right Site for Your Pizzeria

Veteran operator Michael Androw details 7 key factors to consider when negotiating a lease for your next restaurant space.

Mixers to the Max: Getting the Most out of Your Dough Mixer

Experts help you choose the right model and features to keep your mixer in tip-top shape.

SpeedLine Solutions: How to Save Money on Credit Card Fees and Chargebacks:

Speedline’s Pay@ The Door lets pizzerias accept payment at the customer’s door upon delivery.

Marra Forni: Made in the USA vs. Imported Brick Ovens

Marra Forni founder Francesco Marra explains why buying domestic ovens is a better investment for pizzeria owners.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags