Little Italy Pizza Company in Sleaford, England, claims to offer the world’s spiciest pizza, so hot that one customer’s tongue reportedly began to bleed after four slices. The pie, called Death By Pizza, is marketed by owner James Broderick, who estimates the pizza measures about 12 million Scoville units (typically used to gauge chile pepper heat). As the L.A. Times reports, Broderick got the idea after learning that another pizzeria had created a 3.5 million Scoville-units pizza – he thought he could top that and turn it into a marketing advantage. The sauce is made with a secret mix of spices, dry chile, fresh chile, chile extract, Trinidad Moruga Scorpion chiles, Scotch Bonnet chiles, garlic and ginger. If a customer can finish the pizza within 30 minutes – with no more than a pint of liquid for a beverage – and then keep it down for 15 minutes, he receives a cash award and gets his picture on the pizzeria’s Wall of Flame. Every time someone tries and fails to finish the pie, Little Italy adds $4.14 to the pot.
Read more at PMQ.com.