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Today on This Week In Pizza: Bitcoins for Pizza; Meat-Free for Lent; and Eau de Pizza

Can a Bitcoin buy a bite of pizza? Yes, if you like your pies made by the major national chains.

Proponents of the Bitcoin-a type of digital currency-have been trying to make it into the mainstream for years. Now they're getting a little help from Pizza Hut and Domino's. The two pizza giants still won't accept Bitcoins directly, but they do allow customers to order pies through a third-party website called PizzaForCoins.com. The website accepts the bitcoins in payment, then sends the customer's order to the store; however, PizzaforCoins.com actually buys gift cards from the pizzeria to complete the sale.

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For some, Lent means no meat on Fridays and, for others, no meat, period, for 40 days. So how does that affect pizza sales? According to a report by CBS New York, it's not a problem for pizzerias that offer vegetarian pies.

Frank Sabatino of Dunwoodie Pizzeria and Restaurant in Yonkers, New York, told CBS that meat-free slices with veggies such as eggplant generate sales during the Lenten season. Some pizzerias promote more white pies on their menus (such as Ridgewood, New Jersey-based A Mano's Tartufo pizza, pictured) or add seafood to the mix, while something as simple as a grilled cheese sandwich can also enjoy booming sales … at least until Easter. (Photo credit: Neal Clipper)

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Nothing says "I love you" like a bottle of pizza-scented perfume. At least that was the idea behind Pizza Hut's recent Eau de Perfume promotion, with several dozen lucky social media users in the U.S. winning limited-edition bottles around Valentine's Day.

Starting Feb. 11, Pizza Hut invited customers to post tweets on Twitter using the hashtag #LastMinuteLovers in order to receive a Last Minute Lovers package, which included a bottle of Eau de Pizza Hut and a $20 gift card. One package was given away every hour over a three-day period for a total of 72 winners. The perfume was first introduced briefly last year in Canada, generating so much publicity that Pizza Hut knew a nifty promotional gimmick when they smelled it.

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A top executive at Australia's Domino's Pizza said in a recent CNBC interview that mobile devices and other digital platforms represent the future of pizza.

Don Meij, CEO of the down-under Domino's, said more than half of all pizza orders in Australia and New Zealand are placed through mobile devices. He predicted that mobile sales will account for about three-quarters of all sales in the next two or three years. "Mobile is so important," he added, "and you get things you can't normally get, like pizza tracking."

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