Dino is a true pizza artist.  Some people only make pizza; Dino lives and breathes pizza. Dino's Italian heritage proved to be a pizza asset from an early age, and as fate would have it, the small pizzeria he worked for while in high school came up for sale just as he was rethinking the […]

Does the concept of freeze-dried send a shockwave through your system?  Well, get ready for a major mind adjustment, because it's here and is available on the web. Mark O'Brien, president of The Pizza Maker, spent seven years developing his pizza product,, with some help from the guys at the Michigan State University agriculture department. […]

PLAYING CUPID Entry #1 This entry was submitted by Aubrey S. Adams, Sr, Owner of Profecto in Niles, OH. With the cooperation of several other local businesses, Profecto Pizzeria has created a wonderful Valentine's promotion for them all.  Their drawing was for a heart-shaped pizza, served in the winner's Sweetheart room provided by a local […]

Jim Jacobs has been hit hard by the competition, but he's fighting back with some pretty smart marketing techniques. Jim Jacobs is like many independent pizza operators today.  They started off in the business 20 or 30 years ago and rode the pizza industry's wave of prosperity and growth.  Now they find it harder to […]

How does your company make marketing decisions? Is it based on gut instincts or measurable results? Before POS systems were common, marketing decisions were only scrutinized on a theoretical basis.  No one really knew who made the best marketing decision because not many people really knew how to measure results.  The most successful marketing directors […]

In an industry that is driven by the printed advertisement, doorhanging reigns supreme.  Even the novice pizza operator knows to put out a bunch of flyers around the neighborhood to get the business going. The term doorhanging is used somewhat loosely among pizza operators to generally signify that something is placed on or near a […]

Victorville, CA . . . John's Incredible Pizza Company.  Incredible is a fitting word to describe this innovative concept:  John Parlet's 16,000 sq. ft. combination restaurant and fun center.       The exterior invites attention, not only because of it's size, but because of its strikingly different design and bold, bright decor.  Nothing ordinary […]

One of the most popular forms of advertising in the pizza business is fliers.  Customers almost expect to receive a few in the mail each week to tell them the new pizza prices and combos being offered in their neighborhood.  They hold onto them for the next Friday night they don't feel like cooking, or […]