Steven Greenberg a New York native has been in the restaurant industry for over 30 years which has culminated into Steve’s Wood Fired Pizza in October 1999 and has been faithfully serving the Boca Raton community ever since.
In 1977 Steve began his restaurant career at Hardee’s working on the line and quickly became assistant supervisor. His next step was to become a head cook at Scattoro’s Restaurant where he was in charge of dough preparation as well as cooking and making the pizzas.
Steve’s next major leap in the restaurant industry came in 1979 when he became owner and chef of Family Pizza Restaurant Port Jeff Station where he was in charge of all day-to-day operations. Following Family Pizza Restaurant Steve was store manager of Sbarro Restaurant overseeing quality controls as well as managing both front of the house and back of the house operations.
In 1984 Steve began to expand his expertise by becoming a restaurant consultant, where he created wood-fired cooking methods as well as recipe and operation manuals. During his year stay at Turners Grill he increased profits by 12% while decreasing food costs by 16%. In 1991, Steve worked at California Pizza Kitchen in Los Angeles, where he trained both F.O.H and B.O.H operations.
In 1993 Steve helped organize and restructure restaurant recipes and their recipe manual at Unique Concepts restaurant. In 1995 Steve switched gears and became owner/partner of Circa 1800 Antiques where he created logos and signage as well as handled ordering and selling of European furnishings. Steve organized promotions and show events which increased sales by 31% in the second year and over 40% in the third year. Many of these antiques can be seen at Steve’s Wood Fired Pizza, which help create the Tuscan ambiance of the restaurant.
The secret to Steve’s authentic pizza is the wood-fired oven from Italy that produces a dry heat up to 900 degrees, which locks in the rich aromas of oak and cherry wood. The wood gives the crust a smoky flavor and provides a healthier alternative to the traditional way of cooking pizza.
The restaurant is venturing this year into franchising its pizzeria concept across the nation. For more information about franchising opportunities, call (561) 859-1600.
About Steve’s Wood Fired Pizza
Steve’s Wood Fired Pizza, located in Boca Raton, Fla., offers its guests 50 different types of freshly-prepared thin crust pizzas with cheese, five cheeseless pizzas and 55 different toppings to choose from to make a distinctive pizza. The pizzeria also serves appetizers, sandwiches, salad wraps, pastas, and desserts, as well as an array of coffees, teas, soft drinks and alcoholic beverages. Its 10″ artisan pizzas are made with fresh ingredients, hand-rolled dough, and low-fat mozzarella cheese, and are specially prepared in a wood-fired oven from Italy. The Tuscan designed 1,200 sq. ft. pizzeria seats 40 guests and is decorated with antiques that Greenberg collected throughout the years. For more information about the restaurant or franchising opportunities, call (561) 859-1600.