On July 11, 2014, Your Pie celebrated the grand opening of its first Atlanta location with free pizza for the first 50 customers. After that, customers purchased pizzas for just $3.14. By the end of the day, more than 800 customers attended the event.
The price structure refers to Your Pie’s annual Pi(e) Day Celebration, which honors the infinite 3.14 math constant (π) used to calculate the dimensions of a circle. Pi Day is observed worldwide annually on March 14th. Five years ago, Your Pie was the first pizza chain to mark the day.
“Pi(e) Day is always busiest day of the year. There is no better way to announce our Atlanta arrival than free pizza for the first 50 people and Pi(e) Day pricing for everyone else,” said Drew French, Founder of Your Pie.
Your Pie is located at 5 West Paces Ferry Road, Atlanta, Ga., the heart of city’s Buckhead district. This is the company’s 19th location.
French founded Your Pie in 2008 in Athens, Ga. His goal has always been to make Your Pie unique and fun with great tasting pizza.
For Atlanta, Buckhead is just the beginning. By the end of 2014, Your Pie will have at least four pizzerias operating in the Atlanta market.
No other down-the-line pizza brand in the United States has grown more steadily or has opened as many pizzerias. Your Pie remains committed to becoming the first down-the-line pizza purveyor to reach 100 operating franchise locations.
With a powerful combination of company assets that includes French, who conceived the concept of down-the-line pizza, a franchise-development team that ranks with the best in the industry and a solidified relationship with Georgia Oak Partners, the brand has established a formula for success to achieve and exceed goals for growth.
“Our hand-tossed dough, brick oven baking technique and mouth-watering tastes are our primary differentiators,” Your Pie Chairman of the Board David Barr said.
Along with delighting Atlanta’s customers, Your Pie is a job creator. The company’s four Atlanta pizzerias will generate approximately 100 jobs.
Your Pie aims to reach 100 locations in the U.S. by the end of 2015. The brand will add locations in Charlotte, Tampa, Nashville, Charleston, Birmingham, and Augusta. Although the brand is looking for partners to join the Your Pie family in the Southeast, they also boast a model to support locations in other areas of the country.
“We love our pizza and can’t wait to share it with all of Atlanta,” French said. “This is step one of a growth plan that will bring Your Pie to many new markets in the coming years.”
ABOUT YOUR PIE
Your Pie is the world’s originator of the quick-serve, brick-oven, customized personal pizza category. A culinary entrepreneur since his teenage years, Your Pie founder Drew French combined his passion for innovative restaurant concepts with brick oven technology to create the highest quality pizza available at incredible speed. Drawing from family recipes from the island of Ischia, Your Pie uses hand-tossed dough, only fresh ingredients, homemade pizza sauces and salad dressings, and offers vegan, vegetarian and gluten-free pizzas, as well as traditional pizzas. Customers who dine at Your Pie have come to expect the best tasting pizza served with speed without sacrificing flavor. Your Pie is a state of mind and the brand stands by its motto to “express your inner pizza”, investing in local communities and encouraging diners to let their culinary creativity run wild. For more information about Your Pie or franchising opportunities, please visit www.yourpie.com.