Blaze Pizza is entering its “next phase of growth” in a partnership with a multi-unit franchisee that has extensive fast-casual and quick-service experience, the company announced.
Blaze Pizza’s latest development plan targets the Southern California market, covering Ventura, Santa Barbara, and the Upper San Fernando Valley—all areas west of Los Angeles. This five-unit agreement is with Red Phoenix Group, LLC, owned by Ray Luthra and his family, who are second-generation restaurant owners and current Wingstop franchisees. They also bring extensive experience from operating and managing brands like Denny’s, Del Taco, Nékter Juice Bar and 7-Eleven.
The first two Blaze Pizza locations are set to open in 2025.
“As we explored options to diversify our holdings, Blaze Pizza stood out as a top choice—we’re fans of the product and know it’s best-in-class,” Luthra said. “Beyond the superior product and brand strength, the Blaze leadership team is energized and brings the expertise needed to drive the brand’s continued growth.”
“Blaze is entering its next phase of growth and, as the category leader, we offer a tremendous advantage in the fast-casual space,” Beto Guajardo, CEO of Blaze Pizza, said. “We’re thrilled to partner with an experienced, successful, multi-unit group like Red Phoenix Group, LLC to continue the momentum into next year.”
Blaze Pizza is currently seeking experienced, qualified multi-unit franchisees globally and in markets throughout the U.S.
