Your Pie, the Ischia-inspired pizza brand known for its customizable brick-oven pizzas and open-kitchen dining experience, is targeting consistent, scalable growth across the Southeast, with a focus on Metro Atlanta, the Chattanooga-Knoxville-Nashville corridor, and Columbia, South Carolina.
The Southeast is showing a clear pattern of sustained population growth, rising household spending and a strong demand for fresh, differentiated fast-casual concepts. According to the U.S. Census Bureau, the broader South added nearly 1.8 million residents between 2023 and 2024, and consumer spending increased across every state in 2024. These areas continue to reward brands that operate efficiently, offer a distinct guest experience and bring a differentiated approach to the category, Your Pie’s executive leadership believes.
“Focusing on the Southeast markets is big for Your Pie right now, especially with the growing population and demand for something new in those areas,” said Ken Caldwell, Your Pie’s CEO and head of development. “We believe that these markets resonate exceptionally well with our brand and will give us the opportunity to expand in communities that value concepts like Your Pie.”
Your Pie said it’s positioned for growth in these areas with an updated business model designed to support efficient, scalable expansion. The redesigned restaurant format, featuring a smaller footprint, streamlined kitchen operations and an improved ordering experience, makes the concept adaptable for a range of growing suburban and high-traffic retail environments, the company said. At the same time, expanded online ordering, broader catering capabilities and investment in non-traditional locations allow the brand to meet rising off-premise demand while maintaining Your Pie’s in-restaurant experience.
Beyond its customizable brick-oven pizzas, Your Pie’s expanded menu includes baked pastas, salads, wings, sandwiches, gelato, craft beer and wine.
“With the recently evolved operating model, Your Pie is focused on the right markets, not just more markets,” said Lisa Dimson, CMO of Your Pie. “We are building for long-term success, and these areas give us the opportunity to grow in a way that is both strategic and sustainable.”
Inspired by a honeymoon visit to the Italian island of Ischia, founders Drew and Natalie French set out to bring the island’s vibrant food culture and wood-fired pizza tradition to the U.S. That vision came to life in 2008 with the opening of the first Your Pie in Athens, Georgia, where the brand introduced a fast-casual experience centered on customizable brick-oven pizzas, hand-tossed dough and fresh ingredients. As it looks ahead, Your Pie said it’s building on that foundation with a focus on strategic growth across high-potential markets, operational strength and continued franchisee support.
