Will Pasta Hut Turn Out to Be Cold Pizza?

According to a news report from www.koreatimes.co.kr, “Is it an attempt to dupe customers for a quick boost in its bottom line? More importantly, can it succeed?”

“Pizza Hut, a member of Yum Brands, a Louisville, Kentucky-based corporation that operates or licenses multiple fast food chains, is trying a novel maneuver to keep customers from heading to other eatery franchises,” said the story. “In an unconventional marketing move, Pizza Hut Korea announced in a press conference Monday it will temporarily re-brand three of its Seoul branches as “Pasta Hut” for a month to promote pasta dishes newly added to its menu.”

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