Will Calorie Counts Share Real Estate on Fast-Food Menus? Capitol’s First Fast-Food Quiz Could Hold the Answer

–(BUSINESS WIRE)–California Center for Public Health Advocacy:

WHAT:     Do Californians really need calorie counts on fast-food menu
          boards? Proponents of Senate Bill 120, California's
          nutritional labeling law are staging a fast-food quiz show
          at the State Capitol to answer that question. Leading
          advocates, physicians and politicians will dramatically make
          their case as the Governor decides the fate of this simple
          obesity prevention legislation.

          SB 120 would require all large restaurant chains with 15 or
          more locations to post nutritional information on their
          menus and menu boards. If signed, California would become
          the first state in the nation to require such information.

WHERE:    California State Capitol
          Governor's Press Room, Room 1190
          Sacramento, California

WHEN:     Wednesday, October 3, 2007, 10 a.m.

WHY:      Health experts across the country have identified
          nutritional menu labeling as a primary strategy to address
          the obesity crisis affecting 60 percent of California
          adults. SB 120, an important obesity prevention strategy,
          would reduce health care costs and is supported by
          84 percent of Californians.

WHO:      Speakers:
          -- Mark DeSaulnier - California State Assembly Member,
             11th District
          -- Dr. Glenna Trochet - Sacramento County Health Officer and
             President of the California Conference of Local Health
             Officers
          -- Lupe Alonzo-Diaz - Latino Coalition for a Healthy
             California (Spanish Speaking)

PHOTO OPPORTUNITIES:
          -- McDonald's and Denny's entrees are put to the test as the
             public does its best to choose the low-calorie option
          -- What's the future going to look like? Watch as the
             fast-food menu board of tomorrow, complete with calorie
             counts, is unveiled
          -- Interview ops with leading health proponents

CONTACT:  Michael Miller                    -or-  Harold Goldstein
          Brown-Miller Communications, Inc.       CA Center for Public
          (800) 710-9333 or (925) 381-4766        Health Advocacy
                                                  (530) 297-6000