Whole Foods to Introduce ‘GreenBox’ Pizza Carton in Rocky Mountains

According to the Denver Business Journal, “Whole Foods Market Inc. will begin using ECOvention LLC’s “GreenBox” — a pizza container designed to reduce waste — at some 30 of its stores in the Rocky Mountains states.”

“The Austin, Texas-based natural grocery chain (NASDAQ: WFMI) will use the GreenBox to serve take-out customers at its brick-oven pizza counters, New York-based ECOvention said Monday. The GreenBox is made from recycled material and features a top that breaks down into pizza plates, eliminating the need for additional disposable plates. Also, the bottom of the box can be folded to become a compact storage container for leftover pizza, so plastic wrap and foil aren’t needed. Whole Foods plans to expand its use of GreenBoxes at more stores in coming months, ECOvention said.”

Read more: Whole Foods to introduce ‘GreenBox’ pizza carton in Rocky Mountains – Denver Business Journal