What Is ‘Value’ Anyway? How Independent Pizzerias Can Redefine It to Win Against the Chains

By Charlie Pogacar Last week, Pizza Hut announced it would be selling $2 personal pan pizzas and later extended the promotion. This was just another example of a pizza chain offering a deep discount on its product—Domino’s continues to pull out all the stops in this area, as do other chains. It seems the so-called … Continue reading What Is ‘Value’ Anyway? How Independent Pizzerias Can Redefine It to Win Against the Chains