It’s a milestone most pizzerias could only dream of reaching: a century in business. But in 2025, Frank Pepe Pizzeria Napoletana, the legendary New Haven, Connecticut-based pizzeria known for its coal-fired pies, is living the dream as it celebrates 100 years. And the 17-location brand is sharing the celebrations with customers in remarkable ways—through a special pizza deal and two sweepstakes with eye-popping prizes. (We’re talking a brand-new Fiat 500e and more.)

For the month of June, guests who dine in at any Frank Pepe’s location on Monday through Friday can purchase a large 18” cheese pizza for only $19.25—commemorating the pizzeria’s founding in 1925. The iconic original tomato pie uses proprietary tomatoes harvested specifically for Pepe from Italy and is topped with mozzarella and grated Pecorino Romano cheese, also Italy-imported.

“Our grandfather founded Frank Pepe Pizzeria Napoletana in Connecticut in 1925, fueled by his passion for great food, tradition and community,” says Jennifer Bimonte-Kelly, granddaughter of Frank Pepe, who immigrated to the United States from Italy as a teenager in 1909. “Over the last century, Frank Pepe’s has served generations of families and grown into a beloved pizzeria with 17 locations along the eastern United States—a testament to the legacy our grandfather and grandmother, Filomena, built together.”

The large cheese pizza promotion is just one of several ways Frank Pepe’s is marking its centennial. The pizzeria also recently introduced The Char Bar—the first full bar at any of its locations—at its outpost in Delray Beach, Florida.

Additionally, Frank Pepe’s has launched two sweepstakes to commemorate its 100th year in business. Frank Pepe’s & Tauck: A Century of Flavor & Discovery teams the brand with Tauck, a Connecticut-based travel company. One grand prize winner will be awarded an all-inclusive eight-day trip for two on Tauck’s Tuscany, Cinque Terre & the Portofino Coast land journey (valued at $16,000) and 100 pizzas from Frank Pepe Pizzeria Napoletana (awarded via a $3,600 gift card). 

Additional prizes up for grabs include $100 Frank Pepe’s gift cards for 25 first-prize winners and $25 gift cards for 100 second-prize winners. This sweepstakes is open to U.S. residents ages 21 or older from May 1 through June 30.

The second anniversary sweepstakes, open through June 30, will award one grand-prize winner a new 2024 Italian car—a Fiat 500e, courtesy of a partnership between Frank Pepe’s and Valenti Fiat. Additional prizes include a pair of his-and-hers Bianchi bikes, an Italian De’Longhi coffee maker, and a VIP pizza tour with Taste of New Haven. The sweepstakes is open to legal U.S. residents of Connecticut and Massachusetts who are ages 18 or older.

“It is no small feat for a brand to celebrate 100 years in business,” says Bimonte-Kelly. “My grandparents built this business from the ground up, and our loyal guests throughout the years are the reason we’ve been so successful. With this sweepstakes, we invite Frank Pepe’s fans, both new and old, to celebrate with us. The prizes featured in the sweepstakes were intentionally curated to feature an Italian connection—paying homage to my grandparents and our family’s roots.”

Featured, Marketing