""Irvine, Calif.,March 2011 — With breakfast making news as the leading menu growth segment, independent and chain operators are looking at the day part with a fresh perspective. In signature spins on breakfast favorites, Fresh California Avocados are demonstrating their versatility and popularity by enhancing breakfast and brunch menus. From simple (California Scramble at Black Bear Diners) to elaborate (Turkey Mushroom Avocado Benedict at Rosine’s Restaurant in Monterey CA), operators are choosing Fresh California Avocados to add flavor, color and customer appeal to the day’s first meal.

For more innovative breakfast and brunch recipes featuring Fresh California Avocados, visit CaliforniaAvocado.com/Foodservice. While on the site, find out how to optimize Fresh California Avocados during peak season utilizing nutrition, selection, storage and handling information, or use the POS order form to request one or all of the California Avocado Commission recipe collections—the Culinary Companion CD, and Magic of the California Avocado and Too Hot Not To Be Cool brochures—or call 800-370-3782.




About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California Avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s 6,000 avocado growers. The California Avocado Commission serves as the official information source for California Avocados and the California Avocado industry. For information about Fresh California Avocados, visit
CaliforniaAvocado.com/Foodservice, become a fan at Facebook.com/CaliforniaAvocados and follow the California Avocado Commission on Twitter at Twitter.com/CA_Avocados


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