Pittsburgh, January 19, 2012 — /PRNewswire/ — Remember the days before the economic slump when restaurants posted positive same store sales month-after-month, quarter-after-quarter? Well, with the marketing compass pointed directly at “neighborhood” marketing, east coast chain Vocelli Pizza has warmly welcomed back the good old days.
Starting with a shift in strategy announced at a company convention in mid-2010, Vocelli Pizza’s franchisees have embraced the change toward local marketing, calling it “neighborhood” marketing. Based on the results, Vocelli franchisees have clearly redefined what it means to build emotional bonds with the community. By engaging the community, including local businesses, schools, and non-profit organizations personally, Vocelli Pizza operators have posted sixteen consecutive months of same store sales growth, which dates back to late 2010.
When asked about the recipe for success, Vocelli Pizza vice president of marketing Jim Powers said, “We have built many tools for our franchisees; everything from online ordering, to specific marketing playbooks to our Gourmet Club online. But, the real game-changer has been our franchisees and their ability to make friends in the neighborhood.” This new marketing approach focuses on relationships, not just discounts.
The Vocelli Pizza brand builds on a commitment to quality ingredients and menu offerings, a staple of the brand since 1988. Their award-winning pizza starts with quality dough, mixed with extra virgin olive oil and hand-tossed for each order. The pizzas are topped with private-labeled sauce and are smothered with Wisconsin mozzarella cheese. Each pie is finished with only market-fresh toppings – from roasted red peppers, to the little, Italian-style pepperoni that cup-and-curl on each pizza.
In addition to the classic pepperoni pie, Vocelli’s menu headlines gourmet pizza, gourmet subs, salads, strombolis, appetizers and even Italian desserts like cannolis. The pies include fun Italian gourmet names like Meat Magnifico and Garlic Spinaci to name a few.
Vocelli Pizza’s franchise support center is based in Pittsburgh, PA and operates over 100 east coast locations offering pizza and other Italian foods for carry-out and delivery. The company has realized franchise growth from their 24 years of proven success, award-winning Italian menu and low cost start-up options. Vocelli Pizza awards franchises and development packages to qualified franchise partners looking to build their own “neighborhood” pizza shop. Dave Guido can be contacted at Vocelli Pizza for franchise information at (412) 919-2100.
Read more here: http://www.sacbee.com/2012/01/19/4199406/vocelli-pizza-posts-16-consecutive.html#storylink=cpy