New Proprietary Software Facilitates Game Purchases, Leading to Higher Average Per-Customer Revenue and Increased Customer Loyalty
LOS ANGELES–(BUSINESS WIRE)–uWink, Inc. (OTCBB:UWKI), a developer of digital media entertainment software and an interactive restaurant concept, today announced the introduction of its new proprietary game “credit” purchasing and redemption system. The new software is designed to facilitate customer purchases of uWink’s premium and prized, single and multiplayer casual and social games in micro-transactions (i.e. with dollar-values ranging from 25 cents to $2.00 per play), leading to higher average revenue per customer. The system is also designed to increase customer loyalty by allowing for portability and redemption of game credits during future visits.
“We are very pleased with customer adoption of our new game credit system,” said Nolan Bushnell, CEO of uWink. “Customers are now buying more games and are coming back to redeem unused credits. The new software enhances uWink’s ability to deliver unique revenue streams.”
With the new software, customers self-purchase virtual game “credits” on uWink’s tabletop terminals, purchased credits are stored in a virtual account, and then automatically deducted from that account as customers spend those credits on games offered on the terminals. The system offers discounts for bulk game credit purchases and allows for portability and redemption of purchased game credits during future visits, encouraging return visits.
The game credit software also integrates directly with uWink’s restaurant point-of-sale system allowing for game credit purchases to be charged on the customer’s bill, along with food, drink and merchandise purchases. The game credit sales revenue is also captured directly into uWink’s accounting system.
uWink develops digital media entertainment software and an interactive restaurant concept that allows customers to order food, drinks, games and other digital media at the table through proprietary touchscreen terminals. uWink, Inc. is led by entertainment and restaurant visionary Nolan Bushnell, founder and former CEO of Atari and Chuck E. Cheese (NYSE:CEC). For more information: www.uwink.com.