Upper Crust Pizzeria Goes Pink to Support Breast Cancer Awareness Month

In celebration ofBreastCancer Awareness Month, theUpper Crust Pizzeriais using pink pizzaboxes across all of their Greater Boston locationsthroughoutthe month of October. This marks the firstyear that Upper Crust has turned its boxes pink to raise awareness for thecause, a move that is set tobecome an annual tradition.

With 10 locations across Greater Boston,Arlington, VA and Beverly Hills, CA, Upper Crust is well-known for inspiringthe communities they serve. “We areproud to be partnering with a company thatis raising awareness and showing support for the fight against breast cancer,”said Lexi Fanning, Marketing andAccount Director for GreenBox. “According toBreastcancer.org, 1 in 8 U.S. women will develop breast cancer over the courseof her lifetime and it is thesecond leading cause of cancer death in women.”

"Breastcancer affects too many of us and our loved ones," said RJ Dourney, ChiefOperating Officer of the Upper Crust Pizzeria. "Our pink boxes inOctober areour way of increasing awareness of this disease and doing our partto build a sense of community."

Notonly is Upper Crust a passionate advocate for breast cancer awareness, but theyare committed to sustainability initiatives as well. Since 2014, they havebeenpioneers of their recyclable, multi-functional GreenBox pizza boxes – a productthat breaks down into four sturdy plates & a compact storage container forleftovers. A 21stcentury spin on the traditional pizza box, theGreenBox benefits both the environment and the consumer, a reflection of UpperCrust’sdedication to giving back in ways both big and small.

The Upper Crust Pizzeria,headquartered in Boston, MA has been servingaward-winning pizza since 2001. Using fresh and flavorful ingredients, UpperCrust isknown for their unique and daring pairings as well as theirextraordinary classic combinations. In addition to their historic Beacon Hill,MA location, Upper Crusthas 8 other locations across Greater Boston,Arlington, VA and Beverly Hills, CA.

GreenBox, headquartered in NewYork, NY is an innovator in the environmentally friendly food packagingindustry. Spotlighted on ABC’s Shark Tank, theirpatented, multi-functionalGreenBox pizza box breaks into plates & a storage unit for leftovers, whiletheir Doggie Box and SliceBox offer eco-consciousalternatives to traditionalfood packaging. They’re a team that’s always thinking outside, and inside, thebox… creating a whole new standard for the 21st centuryfood industry.