According to wickedlocal.com, “When traveling on Centre Street in West Roxbury, one type of business the area does not seem to need is another pizza place, yet nothing is what it seems. Upper Crust Pizzeria just opened a new restaurant in the last month on Centre Street, and it is consistently packed with hungry Parkway residents.”
“Upper Crust’s new store is close to other pizza restaurants such as Dinos and Christo’s pizzerias. The rationale for expanding the Boston chain into the area was simple, said Upper Crust manager Jason Santangelo: The Upper Crust is selling a different type of pizza.”
“Santangelo said, ‘The pizza is based on thin crust and using the freshest ingredients. The dough is made here. The produce is shipped in daily.’”
“The prices seem to reflect the freshness Santangelo talked about, as a small cheese pizza (14 inches) starts at $11.75 and increases $1.50 with each topping. The price seems to reflect the original idea of the business plan mentioned on its Web site. ‘In 2001, Jordan Tobins brought the simple concept of traditional Neapolitan-style pizza (thin crust, chunky sauce) to an urban setting and founded the Upper Crust Pizzeria.’”
“The idea of Upper Crust, as given by its name, is to provide the city with a different and more luxurious style of pizza even though the pizza is more expensive. Yet, the recession and the price have not stopped West Roxbury residents from dining and taking out from the pizzeria,” the story said.