Tony's Pizza Napoletana / Instagram

Pairing Pizza and Pot Produces Perfect Promo

Customers can order the Up in Smoke Pizza from Tony's Pizza Napoletana and then blaze a pre-rolled joint from North Beach Pipeline for $5 off.

  • Proving Tony Gemignani knows how to create a buzz, Tony’s Pizza Napoletana partnered with a local cannabis dispensary on an LTO deal involving pizza and pre-rolled joints.
  • The Up in Smoke Pizza also comes in a carryout box specially designed by well-known North Beach artist Jeremy Fish.

Eat your hearts out, Cheech and Chong fans. There’s a new pie just for you at Tony’s Pizza Napoletana, Tony Gemignani’s famous San Francisco eatery. And when you order it, you’ll get a deal on a pre-rolled joint from a new cannabis dispensary just a few blocks away.

According to a recent Instagram post from Tony’s Pizza Napoletana, The Up In Smoke Pipeline Pizza sells for $30 and features smoked mozzarella, millionaire’s bacon, pizzuti tomatoes, basil, volcano salt and Chef Chris Cosentino’s umami spice, all on a stone-ground integrale multigrain crust blended with Caputo flour.

It just might be the perfect cross-promotion for an era in which cannabis is gaining acceptance nationwide. First, customers get a tasty 12″ woodfired pizza that combines sweet, spicy and smokey flavors. Then, just three blocks away from Tony’s, they can complete the experience at North Beach Pipeline, a cannabis dispensary that offers, among other things, a one-gram pre-roll boasting a sativa-dominant hybrid strain called Mother’s Milk, with a total THC percentage of 33.97%.

a bearded man wearing a bowler hat places the inside art of the pizza box up his neck so that it resembles a bib with the words Tony's Up in Smoke Pizza
Tony’s Pizza Napoletana / Instagram

North Beach Pipeline is offering $5 off this pre-roll to Tony’s customers who come in with an Up In Smoke carryout pizza. They’ll be easy to recognize: The specialty pizza is packaged for takeout in a customized box designed by North Beach artist Jeremy Fish. The Instagram post notes that the box “depicts an iconic stoner character from the 1970s and ‘80s” and includes a walking map of North Beach that highlights new and iconic spots. Oh, and when you open the box, the inside artwork doubles as a bib, perfect for selfies.

Not only that, North Beach Pipeline customers can pick up their pre-roll first, then take it over to Tony’s to get $5 knocked off the price of their Up in Smoke Pizza. The collaboration will last as long as the 5,000 custom boxes are available.

Back in June, the Italian website 50 Top Pizza named Tony’s Pizza Napoletana the No. 2 pizzeria in the U.S., coming in behind only Anthony Mangieri’s Una Pizza Napoletana in New York City at No. 1. Gemignani also won 50 Top Pizza’s prestigious Solania Award for 2022 Pizza Maker of the Year.