This year thousands of independent pizza restaurant owners will try to compete with the big corporate chain stores by using the same tactics that these corporate giants use and by competing on price, only to discover after they are bankrupt that it was the wrong marketing strategies to use for their small independent store.
“Most independent pizzeria owners don’t realize that by copying the big chain stores and using image advertising instead of emotional direct response advertising that their only draining their bank accounts” explains Paul Baker a former pizzeria owner who nearly went bankrupt trying to compete on price. “You cant just throw your logo and phone number out there and expect customers to line up like sheep in front of your restaurant wanting you to sell them pizza.”
Paul can tell your readers:
• What marketing incest is and why almost every independent pizzeria owner does it.
• How one 27 second phone call can boost your direct mail response rate by up to 32%
• The 3 rules you must never break when running direct response advertising
•How to virtually guarantee all of your mailings get delivered and opened
For more information contact Paul Baker at 1-800-884-9129 ext. 500