Two words conjure up the image of Italy in the American psyche…pizza and wine. U.S. Pizza Team member Dan Uccello of Flo’s Pizzeria in Grand Rapids, MI. knows this more than most. A descendant of Italian immigrants, Uccello has grown a humble pizzeria in Michigan into a multi-concept restaurant group. The Flo’s Collection’s newest venture, Flo’s Wood Fired Pizzeria, is partnering with a local legend in wine, St. Julian Winery. In this interview, Dan divulges the do’s and dont’s of merging concepts and incorporating wine into your business.

Food & Ingredients, Marketing